The following information relates to the California Cling Peach Board. For fast information on California's Cling Peach industry and crop statistics, please visit the Industry Fact Sheet.
| Original Board Established: |
The first Peach Program was made effective under the Marketing
Act on August 4, 1937. The California Cling Peach Advisory Board
reorganized to form the current group, the CCPB, in 1996. |
| Current Board Established: | May 1996 |
| Growers: | The Board represents all Cling Peach
growers in the state numbering approximately 700. |
| Mission: | The CCPB works to create an environment
that enhances the use of Cling Peaches through promotion, advertising,
consumer education, production and marketing research, establishment
of grades and standards, and compilation of industry statistics. |
| Strategies: | In order to achieve its goals, the
CCPB works to: • Emphasize the nutritional benefits and ease-of-use • of California canned Cling Peaches • Promote California canned Cling Peaches as a • deliciously convenient way to work towards satisfying • the 5-a-day nutritional recommendation • Provide easy access to recipes and information • (including nutritional studies and research) • Remind consumers and foodservice professionals • of the importance of buying US products • Increase national awareness of California Cling • Peaches through a new public relations campaign • Provide growers with information about current • production, scientific studies, and other data • Communicate with the grower community to • ensure that the CCPB is achieving its goals |
| Challenges: | In working to enhance the global
market for California canned Cling Peaches, the CCPB faces intense
challenges from foreign competitors. California growers' abilities
to sell their Peaches have been severely limited by excessive European
Union subsidies for European producers, specifically the Greeks. Additionally,
exceptionally low production costs in China and South Africa have
enabled growers in these two countries to capture large shares of
traditionally US-controlled markets. The CCPB must overcome these
competitive advantages in order to accomplish its goals. |
| Benefits: | The California Cling Peach Board
serves California growers by acting as a representative force which
attempts to overcome the challenges of the current global market. |
| Term: | Board members serve a three-year
term; alternates serve a one-year term, and all committees are appointed
annually. |
| Contact Information: | California Cling Peach
Board Jim Melban 531-D North Alta Avenue Dinuba, CA 93618-3203 Phone: 559.595.1425 Fax: 559.591.5744 Email: jim@tabcomp.com |
